The benefits of your CMS – and what it can do for your Business

Your Content Management System must fit your business and there are lots of questions you need to ask yourself in your business prior to choosing a CMS.  Firstly, however, you must look at what your CMS is going to allow your business to do. Let’s have a look to set the scene.

Your CMS allows your business users to be able to manage and update your site content.  The user friendliness of the user interface is important and whether your web designer / developer is going to be able to train your team on how to use it, once it’s up and running.  Seeing examples of a few different CMS and how they work is probably a very good idea as the user interface has got to be simple, especially for non-technical users.

Protect your site against unauthorised or accidental changes: Your Web CMS will contain include security features that make your website less vulnerable to password compromises and security attacks.  This is important as businesses move increasingly online.

Your CMS allows you to assign roles across the organization to segment who can update particular sections of your site, making it less likely that you’ll have sections of your website accidentally deleted or changed beyond recognition!

Choosing the right website CMS can improve the performance of your website by optimizing the way the pages load and making the site run faster. If it runs faster, users are more likely to stay on your site for longer.  Your CMS should also drive more organic traffic to your site.

If all of this sounds like gobbledygook, don’t worry, you’re not alone. The vast majority of our clients come to us wanting us to make decisions like this for them, because they want to rest assured that they are dealing with someone who has already done their homework and knows their stuff.  And we do!

We’ve got this. We will talk you through your website CMS and all aspects of design and development in as much or as little detail as is right for you.

If you’re ready to talk about website design, either for an existing site or a brand new one, drop us an email or call us on 01723 373 325 and we’ll arrange a time to discuss your needs in detail.

On the blog next week: how to choose the right CMS for your particular business.

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