I have a store but don’t want to sell my products online

Whether you’re a retailer or not, there is pressure to have an online presence. Here are many reasons why you should have a website even if you don’t want an eCommerce site: –

  • There’s no denying that customers love to shop online – just check out the public’s mania for Black Friday which is incidentally today!
  • While the majority of larger chain stores have progressed into selling their products online with e-commerce sites, this may not be best suited for smaller independent stores (if your USP is in-store service then it may be harder to replicate that online)
  • There are many reasons to promote your business online whether you’re after an eCommerce site or not. Why?
  • You still need a presence to let people know you’re there and to demonstrate brand personality
  • You must sell the aspirations and benefits that come from your product – in this way you may choose to have a website that complements your entire digital marketing suite, so including your social media too
  • People may want to peek inside your store before they come to the shop
  • People may want to see who will be there to greet them when they enter your store
  • They may want to know where your store is (contact details, postcode, FAQ)

Above all, a well-designed website adds credibility to your business.

If you have no online presence, people will doubt your credibility.

Simple brochure sites can be created on small budgets. We offer a range of website types to suit all budgets and business sizes for this very reason.

People use search engines multiple times per day – it’s the equivalent of opening the yellow pages.  If you’re not online, are you really there at all?

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