The Importance of Updating Your Website

First Impressions Count

Your website is your customer’s first point of contact with your business. Make your first impression count! Design your site to be interesting and engaging. Use high-quality photos and content, and always remember to keep it updated with your latest deals and news. Quality websites keep their customers coming back, while tired and neglected websites give the impression that your business suffers the same. Keeping your website updated is key to maintaining your customers’ interest.

Keep it Fresh

Search Engines use algorithms to decide your ranking in searches. An algorithm is basically a formula that determines which sites best match the search. In order to be listed in searches, you must be sure to keep your content and posts relevant. Keep up with trends and update your SEO to mirror that.

Update SEO

Your websites SEO, (search engine optimisation), is probably the most important component in your search visibility. SEO is made up of a number of components such as your URL, title tags, meta descriptions and content. These need to be concise and descriptive, as well as full of relevant information. Keeping your SEO up-to-date is key to maintaining your search visibility.

Website Speed

The rate at which your website loads is your websites speed. In order to keep it quick, you should consider the following. Keep your image and plug-in formats up to date, older versions will increase loading time. Don’t overload your website with unnecessary content to fill space, it slows your site down as well. You should also make sure your hosting provider package is the best one for you. Enabling your website to load quickly will make a difference to your website’s traffic.

Bounce rate

Your bounce rate is the number of people who visit your site without viewing any other pages. If you have an 80% bounce rate that means 80% of your customers are leaving without viewing other pages. The best way to remedy this is to keep your content fresh, inviting and up-to-date to grab your audience so that they want to see more about what you have to offer.

Keeping your website updated is essential for finding favour with Google and other search engines, as well as to keep your customers on your site. More traffic means more views, which leads to more sales. It’s not difficult to keep your website up to date, but it’s difficult to maintain your customer base if you don’t.


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