Content Marketing is quickly becoming the most used marketing strategy for online businesses. It aims to attract a specific audience, to retain their interest in a certain product or service and to convert them into paying customers.
What is Content Marketing?
The Content Marketing Institute defines it as follows:
“Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
With this approach, online businesses focus on making potential customers aware of what is available. By using informative, quality content, a customer is more likely to focus on what you are offering. Once you have gained their interest, the goal is to get them to consider their options. If your customer views you as a trustworthy source of information, they will most likely make the purchase from your business.
How to Add Content Marketing to Your Site
You can add content marketing to your site in a number of different ways. Many sites create ‘How-to’ videos to give customers a better understanding and it is an easy way to learn. Blogging is also a very popular way to educate your customers on your expertise. Images are a great way to get your message across and can be more informative than text alone. Social media is also very popular as it reaches a wider audience and your followers can share and comment creating discussions and engaging with your business.
Benefits of Content Marketing
There really is no downside to content marketing, it can only benefit your business. The more quality content you add to your site, the more likely you will retain your audience. It will also help your ranking in search engines as new content boosts your visibility. Your customers will value your opinion and recommend your brand which will result in more traffic on your site and increased sales.
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