What is Rebranding?
Branding is the image that your business portrays to your customers. It’s made up of various elements including your name, logo, slogan, design and any other characteristics your customers associate with your brand. Sometimes a brand can get tired, outdated or might even lose the target audience. That is when it’s time to rebrand. Rebranding is similar to branding, but it’s your second time around, which is to your advantage.
How to Rebrand
You know your product or service better than anyone else, so concentrate on its’ benefits in your rebrand. Look at your target market and determine what it is they are looking for. What do they like and dislike? Use the components and qualities that your customers are looking for in your rebrand. Once you have established what that is incorporate it into all aspects of your business. You want the message to be consistent in any slogan, tagline and copy you use. Your logo should also be refreshed. Some people even have a new logo created if they are changing the image of the company.
When is it Time to Rebrand?
There are various reasons why companies rebrand. A common reason is a common reason is to give the company a newer, more contemporary face. When you look at other companies in your industry, how is your brand faring? Do you stand out, are you outdated, or somewhere in the middle? If you don’t stand out it could be time for a rebrand. Sometimes the launch of an exciting, new product can be a reason to rebrand. It’s a great way to introduce a new product and give your image a refresh at the same time. As large portions of sales are now made online, it’s time to look at your bounce rate. If it is high, chances are your current branding isn’t working.
Rebranding on your Website
Your website is probably your businesses most important platform, so make sure your rebrand is incorporated. Your logo should be front and centre on your homepage and use the colours within the logo throughout your site. You pages should flow easily as should the navigation. Update your content to reflect your rebranding and use quality photos and videos to complement it. Your updated content will help your SEO and make your website more visible on search engines. Lastly, don’t forget to add your rebranding to your social media sites to reach your customers on all platforms. Do you want help with rebranding your website?