Core Web Vitals: Coming to an SEO strategy near you

If you haven’t heard of Core Web Vitals and you are planning any search engine optimisation (SEO) in 2021, then it might be time to familiarise yourself with this new Google algorithm factor that is expected to be introduced this year.

In this blog, we are going to tell you what Core Web Vitals are, and how they look set to influence SEO over the coming months…

What are Core Web Vitals?

Core Web Vitals has been described as a new ranking signal which is based around user experience, also known as UX. It is expected to come into the Google algorithm reckoning in 2021, and is designed to evaluate the experience provided by a web page to the user. At the present time, we understand the metrics of Core Web Vitals to be – loading, interactivity, and visual stability. These will be factored in along with existing metrics, including safe browsing, mobile-friendliness, and https security.

How will Core Web Vitals change SEO?

The main objective of Core Web Vitals is understood to be to incentivise site owners to improve the user experience. It should be noted that the introduction of Core Web Vitals does not mean that user experience becomes more important than content, or that optimisation techniques such as keyword strategies lose their effectiveness, but that there may be a shifting of the balance.

Site owners can look forward to a Chrome tool which is expected to be released, that allows the Core Web Vitals to be measured on any given page. For the moment, just looking at the different elements outlined in this blog and ensuring the boxes are ticked can be a good way to go about it. If your website is already proficient in the categories named, you don’t have too much to worry about and can focus on keeping your content fresh and optimised, drawing more traffic to your site.

The game-changer is this – sites which had previously relied on content alone for their ranking spots might have to sit up and take more notice of the user experience that they offer.

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