They say that a picture can be worth a thousand words, and while that statement is impossible to actually quantify, it is certainly true that quality graphics and images can enhance your company’s ability to appeal to your target audience.

Attractive graphics and imagery can be worth thousands of pounds to your company. If you can draw the eye of the people that will truly benefit from your product or service, you can acquire customers that would otherwise have utilised one of your competitors.

Of course, graphic design is far more than just making your content, products or website more attractive. And in this blog, we’ll take a look at five key reasons why you should make focusing on graphic design a business priority.

1. First impressions are essential

First impressions really are important. Research has found that people tend to make an initial impression within the first 33 to 100 milliseconds of seeing a person or advertisement [https://www.psypost.org/2017/10/study-reveals-just-quickly-form-first-impression-50039]. It is almost impossible to achieve a solid initial impression via words alone, so graphics are absolutely vital in this instance.

2. Embrace the power of consistency

If you utilise the same colour palette and graphic designs throughout your branding, you will be able to create greater levels of credibility, and you will also be able to better appeal to your target audience. If they learn to associate specific colours or graphics with your brand, they will be more likely to choose your brand when it comes to making a purchasing decision.

3. Make the most of social media

Did you know that around 1 in 3 marketers believe that visual images and graphics are the most important form of content that they utilise to help promote their business [https://blog.hubspot.com/marketing/visual-content-marketing-strategy]? Also, did you know that tweets that contain an image get 150% more retweets than those without [https://www.brandwatch.com/blog/twitter-stats-and-statistics/]?

4. Showcase your personality

Graphics are a fantastic way of showcasing your brand’s personality. Do you want to be regarded as serious? Funky? Modern? Conservative? The best way of getting this particular message across is via the use of effective graphics, designs and colours.

5. Make the most of your message

To appeal to your target audience, you need to be able to quickly relate your company’s core objectives and your primary offering. By using the right graphics and images at the most appropriate time, you can do this very quickly and easily.

If you want to create the ideal graphic design for your company, contact Viable Design today. We will be more than happy to help meet your requirements.

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