If you haven't heard of Core Web Vitals and you are planning any search engine optimisation (SEO) in 2021, then it might be time to familiarise yourself with this new Google algorithm factor that is expected to be introduced this year. In this blog, we are going to...
It’s easy to get caught up in SEO, because great SEO works. But when it comes to increasing conversions and ramping up sales for your business, keywords and search rank aren’t the whole story. There’s an insider secret to great website design and digital marketing,...
At Viable Design, we take immense pride in our work, our specialist knowledge and our customer-driven approach. That’s why we’d like to take this opportunity to share a case study of a website that our team have completely redesigned, which recently relaunched....
Our websites act as an online home. They can serve many purposes - from being an information resource to showcasing our products and services, being an eCommerce site, or fostering an online community. But if you are serious about building your online profile, one...
Your website is like your shop window, and the perfect digital marketing tool to promote your business. But with so much advice online, it can be difficult to know what option to go for when choosing a platform for your website. Enter stage left: WordPress. What is...
The benefits of digital marketing for any business are boundless. Unlike TV or print advertisements, digital marketing is a very cost-effective way of connecting with potential customers. If you're not already utilising the collective power of digital newsletters,...
Content marketing WordPress is a great tool for both content and digital marketing. You can use blog posts to weave a story about your product or business, in a way which captivates your audience and converts them into potential customers. This is your chance to...
Graphic design is often one of the most overlooked aspects of a business, yet it correlates very highly to the success of a company. An image can often help communicate the goods and services offered to clients, and can help boost brand awareness and customer...
After a shift to mobile-optimised WordPress sites and Accelerated Mobile Pages over the past couple of years, many graphic designers opted for bright and bold colour palettes, futuristic compositions and gradients which stood out. This was a natural reaction by many...
Many business owners or managers feel best-placed to craft the content for their own website. This is an understandable reaction - it's unlikely that anyone else knows more about their business than those inside it. And this can also be exactly where the problem lies....
The modern business world is a fast-moving place and marketing is at the forefront of this. Recent years have seen digital marketing take all the headlines and become very popular with businesses. From social media to SEO and PPC, online marketing has given...
Many businesses send Christmas cards to their customers, but have you ever considered sending branded Christmas cards? Doing so shows your customers that you are thinking about them and that you value their custom. It's also a great way to set you apart from any brand...