When you're setting up your website, you might be considering which platform to use. Our answer is simple: WordPress. WordPress is much better than other platforms like Squarespace or Wix. Here are some reasons to use WordPress. 1. WordPress is the most SEO-friendly...
If you’re using WordPress for your website, you should download some useful plugins. You can get plugins for everything - to help with website design, to block spam, to resize images… but this blog post will focus on the best plugins for SEO. Yoast Yoast SEO can be...
Creating an attractive website - and a strong digital marketing campaign to drive traffic to it – is only half the battle. Even focusing on search engine optimisation (SEO) can still leave you with disappointing sales figures. That's because a website that performs...
If you haven't heard of Core Web Vitals and you are planning any search engine optimisation (SEO) in 2021, then it might be time to familiarise yourself with this new Google algorithm factor that is expected to be introduced this year. In this blog, we are going to...
It’s easy to get caught up in SEO, because great SEO works. But when it comes to increasing conversions and ramping up sales for your business, keywords and search rank aren’t the whole story. There’s an insider secret to great website design and digital marketing,...
At Viable Design, we take immense pride in our work, our specialist knowledge and our customer-driven approach. That’s why we’d like to take this opportunity to share a case study of a website that our team have completely redesigned, which recently relaunched....
Our websites act as an online home. They can serve many purposes - from being an information resource to showcasing our products and services, being an eCommerce site, or fostering an online community. But if you are serious about building your online profile, one...
Your website is like your shop window, and the perfect digital marketing tool to promote your business. But with so much advice online, it can be difficult to know what option to go for when choosing a platform for your website. Enter stage left: WordPress. What is...
The benefits of digital marketing for any business are boundless. Unlike TV or print advertisements, digital marketing is a very cost-effective way of connecting with potential customers. If you're not already utilising the collective power of digital newsletters,...
Content marketing WordPress is a great tool for both content and digital marketing. You can use blog posts to weave a story about your product or business, in a way which captivates your audience and converts them into potential customers. This is your chance to...
Graphic design is often one of the most overlooked aspects of a business, yet it correlates very highly to the success of a company. An image can often help communicate the goods and services offered to clients, and can help boost brand awareness and customer...
After a shift to mobile-optimised WordPress sites and Accelerated Mobile Pages over the past couple of years, many graphic designers opted for bright and bold colour palettes, futuristic compositions and gradients which stood out. This was a natural reaction by many...