Search Engine Optimisation (SEO) is the term for actions that help improve search engine rankings. And we ALL want better rankings, right?  When you search keywords, Google displays webpages that it considers most relevant based on links to the websites. Previously, adding as many keywords into your website as possible would increase your SEO, but now algorithms are much stricter. However, there are other ways to go about integrating SEO into your web design plan.

Check out the considerations below when designing your website:

  • Responsive website design– your webpages should be compatible with various devices, e.g. mobile, tablet, and PC. This means the same link is used across platforms, which increases SEO as users aren’t being directed to multiple URLs.
  • HTML5– this is the latest coding language in web design and using it is vital for recognition. You can use HTML5 to show static website content.
  • Reduce your content– less is more when it comes to SEO. Limiting the number of categories and choices for users on your website leads to more engaging, better quality SEO content.
  • Match expectation with reality– your website needs to be easy to navigate and well formatted otherwise users will avoid it. The keywords that people use in their search to find your webpage should also match content on the landing page.
  • Reasonable surfer patent– this is a feature of Google which emphasises the link between SEO and web design; your website’s main navigation should be in the most popular location to increase search engine ranking.

At Viable Design, we keep up to date with all the latest development techniques and pass them onto our clients directly. If you’d like a chat about web design for your business or personal site, call Will at Viable Design on 01723 373 325.

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