Blogging is an increasingly important way business owners are communicating with their customers. It’s a good way to peak their interest in your business and to get seen by potential customers that you probably would not reach otherwise. It helps with your website’s SEO and search engine ratings and promotes trust in you and your business.
Get Found on Google
One of the most difficult tasks a website owner faces is getting their site visible on search engines. A very important component that they look for when assessing your rank is fresh content. As there are only so many ways you can update your regular pages, blogging is an easy option. Having new blogs posted on your website regularly will keep it updated. This will keep your site more favourable with search engines which in addition will drive more traffic to your site.
Show Your Knowledge
Blogging about different topics in your industry will give customers and potential customers trust in you and your business. It gives you more credibility and makes you an authority in the eyes of your followers. They will think to source your opinion when looking to purchase which means more sales for you.
Plug Your Business
Use blogging to your advantage. It’s important to reach a wider audience with varied posts, but once you have their attention, plug your business! It is a great platform to explain why your product or service is best, by tying in the benefits with the topic. Always make sure you have links to your social media sites and you should also post your blogs on your social media pages with links back to your website. This way your customers can share your posts and you will reach more potential customers.
As there are many benefits to blogging, it is important to consider creating blogs on your own website, if you haven’t already. It creates a great rapport with customers and reaches a very wide audience. If you aren’t interested in blogging yourself, you can hire writers to blog for you at reasonable rates. Check out our blogs here and let us know what you think. https://www.viabledesign.co.uk/news/